Search Engine Optimisation & Paid Traffic

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search engine optimisation ppc service digyzon

INCREASE YOUR TRAFFIC BOTH ORGANIC & PAID

SEO & Digital Advertising Agency

Both SEO and PPC are methods used to improve the visibility of a website on the internet. While SEO is free of cost, PPC involves paying or ‘bidding’ for keywords.

It is an established fact that PPC achieves faster results. However, depending on your business needs, we can help you determine which strategy works best.

FREE ORGANIC TRAFFIC

Why SEO is beneficial to Your Business?

Rank

SEO improves your search engine rank, increases traffic, improves business visibility, and expands brand image.

Target

You can target markets and reach more potential customers, who are looking to find your business.

Free

Search engine optimization is cost-effective because it attracts free traffic and provides a high return on investment.

Stand-alone

SEO works forever and continues to attract potential customers and quality leads even after you stop investing in it.

THE PROCESS

How do we do it?

Website Analysis

We analyze your website throughly to understand and identify those areas that can be improved. This helps us to formulate an effective SEO strategy.

Keyword Research

We research and select keywords for all web pages based on popularity, competition, and relevance to your business goals.

Competitor Analysis

We conduct a deep analysis of your competitors to develop a better SEO strategy to get ahead of them and improve your ranking.

Speed Optimisation

We make necessary technical changes to improve site loading speed, navigation, user experience to achieve better search engine rank.

On-Page Optimization

We make necessary page layout changes, content revision, and reorganization to increase the website’s visibility in search engines.

Off-Page Optimization

We develop an effective external SEO strategy like link building and other promotional activities to increase online visibility.

PAY PER CLICK

PPC Agency that helps You reach the TOP

A powerful PPC campaign will get you near instant results. Our premium PPC management services will put your business in front of the right consumers on Google, Bing, Facebook, and other high-traffic sites.

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THE PROCESS

How do we generate Leads ?

Discovery

We research the keywords, competitors, and target audience to understand your market and to make a tailored campaign with a winning strategy for you.

Strategy

We build a strategy for the campaigns with a focus on keywords, landing pages, and performance.

Creative

Banner and textual ads are created with each keyword and audience in mind, with custom landing pages. We just don’t settle with stock photos. We make sure that our creatives are interesting and attractive.

Launch

We use up-to-date tools and implement the campaigns to ensure accuracy on all fronts. Before we launch, our campaigns are reviewed for perfection to make sure that there will be no typos or errors.

Management

We don’t just leave the campaigns alone. We monitor ad performance day to day to make adjustments based on preset guidelines and optimization.

Reporting

Unique reports are produced each month for each of our clients to show them the metrics and help them draw meaningful conclusions.

YOUR PROJect, YOUR WAY

Frequently Asked Questions

SEO is done differently by every person, however, there are fundamental elements which must be included in any SEO process.

Initially, an SEO audit will be conducted to identify the strengths and weaknesses of your website. This can be from a technical, on-page, or off-page basis.

After the audit is conducted, the most critical findings will be addressed first, to ensure that your website is ready for sustained traffic and improved rankings.

The process from here differs depending on the website, which is why it’s important to understand that the SEO process is never 100% linear, in the sense that different priorities can take place at different times.

SEO is a long-term strategy that aims to sustain a powerful digital presence. Search engines are very complicated and it can take a while for them to understand your content and consider it trustworthy of appearing for certain keywords.

As there are so many different SEO activities, some might thread the needle faster than others. Essentially, our job is to future-proof websites so that they can maintain the rankings that they achieve, no matter what kind of algorithm updates take place.

If you’re looking for SEO training so that you can implement SEO yourself, schedule a call with us to find out how I can help assist your learning.

Sometimes PPC is looked at as a short term fix until SEO gets you ranking organically. While it can be helpful for that purpose, PPC has so much to offer on its own! In addition to quickly putting you on the top of search results page for your desired keywords, PPC visitors are 50% more likely to purchase something than organic visitors.

Buyers are comfortable being advertised to on Google, so paid ads on high intent keywords get 65% of clicks. A winning strategy involves both SEO & PPC.

Google, Facebook, Instagram, YouTube, LinkedIn and Many More…..

In a saturated digital world, every online business needs an SEO consultant to remain competitive in their niche. Without SEO, your business won’t attract customers who are searching for your products/services online – rather they’ll buy from your competitors.

We create custom SEO strategies and pricing for each client based on several factors including: the history of their website, competition, market/s size, industry and more. 

Ideally, your business can and should be running ads on both (or multiple other platforms). Both reach people at different points in their buying process and both can be effective to drive more leads and sales to your business.

In your kickoff meeting with Fatio Digital, we talk about your advertising goals, your business, and your budget. By learning about these, we recommend which channels will work best for you in this moment, as well as provide an action plan for future channels to add to your marketing mix.

Success depends on what you are looking to get from your campaigns. Your Fatio Digital team helps you set realistic KPI’s from our first meeting, and checks in on those KPI’s as your campaign progresses.

Whether your goal is to get more brand awareness or more sales, we work with you to achieve your goals throughout the life of your campaign.

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